Dhruv Grewal
- Effects of Price, Brand, and Store Information on Buyers' Product Evaluations
1991/08/01 by William B. Dodds, Kent B. Monroe, Dhruv Grewal · 74 citations
Business, Management and Accounting · #Consumer Retail Behavior Studies #Consumer Market Behavior and Pricing #Consumer Behavior in Brand Consumption and Identification
- Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses
2019/04/22 by Martin Mende, Maura L. Scott, Jenny van Doorn +2 · 62 citations
Neuroscience · Psychology · Social Sciences · #Psychology of Moral and Emotional Judgment #Evolutionary Psychology and Human Behavior #Psychology of Social Influence
- How artificial intelligence will change the future of marketing
2019/10/10 by Thomas Davenport, Thomas H. Davenport, Abhijit Guha +3 · 34 citations
Computer Science · Social Sciences · #AI in Service Interactions #Ethics and Social Impacts of AI #Blockchain Technology Applications and Security
- Understanding Service Convenience
2002/07/01 by Leonard L. Berry, Kathleen Seiders, Dhruv Grewal · 33 citations
Business, Management and Accounting · #Customer Service Quality and Loyalty #Consumer Behavior in Brand Consumption and Identification #Service and Product Innovation
- Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness
2014/11/24 by Elizabeth Aguirre, Dominik Mahr, Dhruv Grewal +2 · 20 citations
Social Sciences · Decision Sciences · #Digital Marketing and Social Media #Privacy, Security, and Data Protection #Technology Adoption and User Behaviour
- Customer Experience Management in Retailing: Understanding the Buying Process
2009/01/10 by Nancy M. Puccinelli, Ronald C. Goodstein, Dhruv Grewal +4 · 13 citations
Business, Management and Accounting · #Consumer Retail Behavior Studies #Consumer Behavior in Brand Consumption and Identification #Customer Service Quality and Loyalty
- The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services
2015/08/25 by Anne L. Roggeveen, Dhruv Grewal, Claudia Townsend +1 · 16 citations
Business, Management and Accounting · Arts and Humanities · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Media Influence and Health #Digital Marketing and Social Media
- The Future of Retailing
2017/01/13 by Dhruv Grewal, Anne L. Roggeveen, Jens Nordfält · 15 citations
Business, Management and Accounting · #Consumer Retail Behavior Studies #Consumer Behavior in Brand Consumption and Identification #Consumer Market Behavior and Pricing
- Customer Experience Management in Retailing: An Organizing Framework
2009/03/01 by Dhruv Grewal, Michael Levy, Michael Lévy +1 · 9 citations
Business, Management and Accounting · #Consumer Retail Behavior Studies #Customer Service Quality and Loyalty #Consumer Behavior in Brand Consumption and Identification
- Understanding Retail Experiences and Customer Journey Management
2020/03/01 by Dhruv Grewal, Anne L. Roggeveen · 9 citations
Business, Management and Accounting · #Consumer Retail Behavior Studies #Consumer Behavior in Brand Consumption and Identification #Customer Service Quality and Loyalty
- The future of technology and marketing: a multidisciplinary perspective
2019/12/17 by Dhruv Grewal, John Hulland, Praveen K. Kopalle +1 · 4 citations
Computer Science · Social Sciences · Decision Sciences · #AI in Service Interactions #Digital Marketing and Social Media #Technology Adoption and User Behaviour
- The Fifth Industrial Revolution: How Harmonious Human–Machine Collaboration is Triggering a Retail and Service [R]evolution
2022/05/08 by Stephanie M. Noble, Stephanie Noble, Martin Mende +2 · 4 citations
Computer Science · Business, Management and Accounting · #AI in Service Interactions #Consumer Retail Behavior Studies #Service and Product Innovation
- SERVCON: development and validation of a multidimensional service convenience scale
2007/02/03 by Kathleen Seiders, Glenn B. Voss, Andrea Godfrey +2 · 1 citation
Business, Management and Accounting · #Customer Service Quality and Loyalty #Consumer Behavior in Brand Consumption and Identification #Consumer Retail Behavior Studies
- Enhancing Customer Engagement Through Consciousness
2017/01/12 by Dhruv Grewal, Anne L. Roggeveen, Rajendra Sisodia +1 · 1 citation
Business, Management and Accounting · #Consumer Retail Behavior Studies #Customer Service Quality and Loyalty #Consumer Behavior in Brand Consumption and Identification
- Fueling innovation management research: Future directions and five forward‐looking paths
2024/07/29 by Jelena Spanjol, Charles H. Noble, Markus Baer +20 · 1 citation
- The future of digital technologies in marketing: A conceptual framework and an overview
2022/10/24 by Kirk Plangger, Dhruv Grewal, Ko de Ruyter +2 · 1 citation
Computer Science · Decision Sciences · Social Sciences · #AI in Service Interactions #Digital Marketing and Social Media #Technology Adoption and User Behaviour
- Narrate, Act, and Resonate to Tell a Visual Story: A Systematic Review of How Images Transport Viewers
2024/02/20 by Olesia Nikulina, O. L. Nikulina, Allard C.R. van Riel +5 · 1 citation
Arts and Humanities · Social Sciences · Business, Management and Accounting · #Media Influence and Health #Media, Gender, and Advertising #Consumer Behavior in Brand Consumption and Identification