Elizabeth Aguirre

1. Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness
   2014/11/24 by Elizabeth Aguirre, Dominik Mahr, Dhruv Grewal +2 · 21 citations
   Social Sciences · Decision Sciences · #Digital Marketing and Social Media #Privacy, Security, and Data Protection #Technology Adoption and User Behaviour