Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness
2014/11/24 by Elizabeth Aguirre, Dominik Mahr, Dhruv Grewal +2 · 20 citations
Social Sciences · Decision Sciences · #Digital Marketing and Social Media #Privacy, Security, and Data Protection #Technology Adoption and User Behaviour
paper · pdf · doi:10.1016/j.jretai.2014.09.005
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