Claudia Townsend

1. The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services
   2015/08/25 by Anne L. Roggeveen, Dhruv Grewal, Claudia Townsend +1 · 16 citations
   Business, Management and Accounting · Arts and Humanities · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Media Influence and Health #Digital Marketing and Social Media