The future of digital technologies in marketing: A conceptual framework and an overview

2022/10/24 by Kirk Plangger, Dhruv Grewal, Ko de Ruyter +2 · 1 citation
Computer Science · Decision Sciences · Social Sciences · #AI in Service Interactions #Digital Marketing and Social Media #Technology Adoption and User Behaviour

paper · pdf · doi:10.1007/s11747-022-00906-2

openalex publication_date 2022/10/24 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/29

Citations

• The Impact of Dynamic Presentation Format on Consumer Preferences for Hedonic Products and Services
• The Future of Retailing
• Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses
• Seeing eye to eye: social augmented reality and shared decision making in the marketplace
• How artificial intelligence will change the future of marketing
• The future of technology and marketing: a multidisciplinary perspective
• Technology devalues luxury? Exploring consumer responses to AI-designed luxury products
• The Fifth Industrial Revolution: How Harmonious Human–Machine Collaboration is Triggering a Retail and Service [R]evolution
• Artificial empathy in marketing interactions: Bridging the human-AI gap in affective and social customer experience

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