Ko de Ruyter
- Unraveling the Personalization Paradox: The Effect of Information Collection and Trust-Building Strategies on Online Advertisement Effectiveness
2014/11/24 by Elizabeth Aguirre, Dominik Mahr, Dhruv Grewal +2 · 20 citations
Social Sciences · Decision Sciences · #Digital Marketing and Social Media #Privacy, Security, and Data Protection #Technology Adoption and User Behaviour
- Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences
2017/05/18 by Tim Hilken, Ko de Ruyter, Mathew Chylinski +3 · 8 citations
Decision Sciences · Business, Management and Accounting · Social Sciences · #Technology Adoption and User Behaviour #Consumer Retail Behavior Studies #Digital Marketing and Social Media
- Let Me Imagine That for You: Transforming the Retail Frontline Through Augmenting Customer Mental Imagery Ability
2019/04/16 by Jonas Heller, Mathew Chylinski, Ko de Ruyter +3 · 9 citations
Business, Management and Accounting · Computer Science · #Consumer Retail Behavior Studies #Virtual Reality Applications and Impacts #Augmented Reality Applications
- Seeing eye to eye: social augmented reality and shared decision making in the marketplace
2019/08/30 by Tim Hilken, Debbie I. Keeling, Debbie Keeling +3 · 3 citations
Social Sciences · Business, Management and Accounting · Decision Sciences · #Digital Marketing and Social Media #Customer Service Quality and Loyalty #Technology Adoption and User Behaviour
- The future of digital technologies in marketing: A conceptual framework and an overview
2022/10/24 by Kirk Plangger, Dhruv Grewal, Ko de Ruyter +2 · 1 citation
Computer Science · Decision Sciences · Social Sciences · #AI in Service Interactions #Digital Marketing and Social Media #Technology Adoption and User Behaviour