Let Me Imagine That for You: Transforming the Retail Frontline Through Augmenting Customer Mental Imagery Ability

2019/04/16 by Jonas Heller, Mathew Chylinski, Ko de Ruyter +3 · 8 citations
Business, Management and Accounting · Computer Science · #Consumer Retail Behavior Studies #Virtual Reality Applications and Impacts #Augmented Reality Applications

paper · pdf · doi:10.1016/j.jretai.2019.03.005

Citations

• Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods
• The Future of Retailing

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