Effects of online communication practices on consumer perceptions of performance uncertainty for search and experience goods

2007/05/02 by Danny Weathers, Subhash Sharma, Stacy L. Wood +1 · 6 citations
Social Sciences · Business, Management and Accounting · #Digital Marketing and Social Media #Consumer Behavior in Brand Consumption and Identification #Customer Service Quality and Loyalty

paper · doi:10.1016/j.jretai.2007.03.009

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