Understanding Retail Experiences and Customer Journey Management

2020/03/01 by Dhruv Grewal, Anne L. Roggeveen · 9 citations
Business, Management and Accounting · #Consumer Retail Behavior Studies #Consumer Behavior in Brand Consumption and Identification #Customer Service Quality and Loyalty

paper · doi:10.1016/j.jretai.2020.02.002

Citations

• Customer Experience Management in Retailing: Understanding the Buying Process
• The Future of Retailing
• On the Experience and Engineering of Consumer Pride, Consumer Excitement, and Consumer Relaxation in the Marketplace

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