Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research

2022/02/18 by Ahmed Timoumi, Manish Gangwar, Murali K. Mantrala · 1 citation
Business, Management and Accounting · #Consumer Retail Behavior Studies #Consumer Behavior in Brand Consumption and Identification #Consumer Market Behavior and Pricing

paper · doi:10.1016/j.jretai.2022.02.008

Citations

• From Multi-Channel Retailing to Omni-Channel Retailing
• Understanding Retail Experiences and Customer Journey Management

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• Franchisees' adoption of omnichannel marketing