Murali K. Mantrala

1. Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research
   2022/02/18 by Ahmed Timoumi, Manish Gangwar, Murali K. Mantrala · 1 citation
   Business, Management and Accounting · #Consumer Retail Behavior Studies #Consumer Behavior in Brand Consumption and Identification #Consumer Market Behavior and Pricing