From Multi-Channel Retailing to Omni-Channel Retailing

2015/04/06 by Peter C. Verhoef, P.K. Kannan, J. Jeffrey Inman · 26 citations
Business, Management and Accounting · #Consumer Retail Behavior Studies #Consumer Market Behavior and Pricing #Consumer Behavior in Brand Consumption and Identification

paper · pdf · doi:10.1016/j.jretai.2015.02.005

Cited by

• Managing Multi- and Omni-Channel Distribution: Metrics and Research Directions
• The omnichannel continuum: Integrating online and offline channels along the customer journey
• Perceived Omnichannel Customer Experience (OCX): Concept, measurement, and impact
• More than Machines: The Role of the Future Retail Salesperson in Enhancing the Customer Experience
• Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research
• Leveraging In-Store Technology and AI: Increasing Customer and Employee Efficiency and Enhancing their Experiences
• The strategic drivers of drop-shipping and retail store sales for seasonal products
• Evolution of retail formats: Past, present, and future
• Online and offline retailing: What we know and directions for future research
• Franchisees' adoption of omnichannel marketing
• Understanding Customer Experience Throughout the Customer Journey
• Charting the Path to Purchase Using Topic Models
• Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences
• Digital transformation: A multidisciplinary reflection and research agenda
• Causal-driven attribution (CDA): Estimating channel influence without user-level data
• Environmentally sustainable omnichannel deliveries: a systematic review of requirements and strategies
• Digital marketing: A framework, review and research agenda
• The multichannel pricing dilemma: Do consumers accept higher offline than online prices?
• The distribution network of Amazon and the footprint of freight digitalization
• Marketing comes to its senses: a bibliometric review and integrated framework of sensory experience in marketing
• Omnichannel in Healthcare? Offline-to-Online Spillover Effects and Implications for Telemedicine in Treating Chronic Patients
• How omnichannel integration promotes customer word-of-mouth behaviors: the mediating roles of perceived personal preference fit and perceived social relatedness
• Consumer Inter‐Product Showrooming and Information Service Provision in an Omni‐Channel Supply Chain
• Continuance interaction intention in retailing
• Retail [wikipedia]
• Retail marketing [wikipedia]