P.K. Kannan
- From Multi-Channel Retailing to Omni-Channel Retailing
2015/04/06 by Peter C. Verhoef, P.K. Kannan, J. Jeffrey Inman · 27 citations
Business, Management and Accounting · #Consumer Retail Behavior Studies #Consumer Market Behavior and Pricing #Consumer Behavior in Brand Consumption and Identification
- Digital marketing: A framework, review and research agenda
2016/12/03 by P.K. Kannan, Hongshuang “Alice” Li, H. Alice Li · 7 citations
Business, Management and Accounting · Social Sciences · #Consumer Behavior in Brand Consumption and Identification #Consumer Retail Behavior Studies #Digital Marketing and Social Media
- Emerging technologies and analytics for a new era of value-centered marketing in healthcare
2019/10/12 by Ritu Agarwal, Michelle Dugas, Guodong Gao +3 · 4 citations
Pharmacology, Toxicology and Pharmaceutics · Health Professions · Economics, Econometrics and Finance · #Pharmaceutical industry and healthcare #Patient Satisfaction in Healthcare #Health Systems, Economic Evaluations, Quality of Life
- Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales
2023/10/28 by Xian Gu, Xiaoxi Zhang, P.K. Kannan · 4 citations
Social Sciences · Business, Management and Accounting · #Digital Marketing and Social Media #FinTech, Crowdfunding, Digital Finance #Impact of Technology on Adolescents