Emerging technologies and analytics for a new era of value-centered marketing in healthcare

2019/10/12 by Ritu Agarwal, Michelle Dugas, Guodong (Gordon) Gao +3 · 4 citations
Pharmacology, Toxicology and Pharmaceutics · Health Professions · Economics, Econometrics and Finance · #Pharmaceutical industry and healthcare #Patient Satisfaction in Healthcare #Health Systems, Economic Evaluations, Quality of Life

paper · doi:10.1007/s11747-019-00692-4

Citations

• The Role of Emotions in Marketing
• The Market for "Lemons": Quality Uncertainty and the Market Mechanism
• The role of data privacy in marketing

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