The Role of Emotions in Marketing

1999/04/01 by Richard P. Bagozzi, R. P. Bagozzi, M. Gopinath +3 · 23 citations
Business, Management and Accounting · Social Sciences · Psychology · #Consumer Behavior in Brand Consumption and Identification #Psychology of Social Influence #Emotions and Moral Behavior

paper · doi:10.1177/0092070399272005

Citations

• A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions
• Relations among emotion, appraisal, and emotional action readiness.
• Patterns of cognitive appraisal in emotion.
• Encoding and Retrieval of Ad Affect in Memory

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• A customer satisfaction index model for international tourist hotels: Integrating consumption emotions into the American Customer Satisfaction Index
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• Exploring the Intention to Use Computers: An Empirical Investigation of the Role of Intrinsic Motivation, Extrinsic Motivation, and Perceived Ease of Use
• Theme restaurants’ servicescape in developing quality of life: The moderating effect of perceived authenticity
• A license to eat meat? Exploring processes underlying the effect of animal labels on meat consumption
• The role of positive emotions in experiential decisions
• Opening the Minds’ Eye: The Pivotal Role of Sympathy in Depression Coverage Effectiveness
• Panic buying in the COVID-19 pandemic: A multi-country examination
• Marketing comes to its senses: a bibliometric review and integrated framework of sensory experience in marketing
• Understanding the Relationships between Tourists’ Emotional Experiences, Perceived Overall Image, Satisfaction, and Intention to Recommend
• The Role of Emotions in Advertising: A Call to Action
• Athletic abs or big bellies: The impact of imagery, arousal levels, and health consciousness on consumers’ attitudes towards plant-based protein products
• Peer-provider participation in the sharing economy: The moderating role of warm glow emotion and underlying motivations
• Mapping sentiments and emotions in a UNESCO World heritage destination
• Relating entertainment features in screenplays to movie performance: an empirical investigation
• How users cognitively appraise and emotionally experience the metaverse: focusing on social virtual reality
• The role of storytelling in advertising: Consumer emotion, narrative engagement level, and word‐of‐mouth intention
• Richard Bagozzi [wikipedia]