Customer engagement: the construct, antecedents, and consequences

2016/06/11 by Anita Pansari, Vikas Kumar, V. Kumar · 17 citations
Business, Management and Accounting · Social Sciences · #Customer Service Quality and Loyalty #Digital Marketing and Social Media #Consumer Behavior in Brand Consumption and Identification

paper · doi:10.1007/s11747-016-0485-6

Citations

• Whence Consumer Loyalty?
• The Role of Emotions in Marketing
• Contact employees: Relationships among workplace fairness, job satisfaction and prosocial service behaviors
• Cultivating Service Brand Equity
• Competitive Advantage through Engagement
• A Model for Predictive Measurements of Advertising Effectiveness
• Development and validation of brief measures of positive and negative affect: The PANAS scales.
• A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions

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