vix.ing · top · new · best · stats · spec

Whence Consumer Loyalty?

1999/01/01 by Richard L. Oliver · 71 citations
Business, Management and Accounting · #Customer Service Quality and Loyalty #Consumer Behavior in Brand Consumption and Identification #Consumer Retail Behavior Studies

paper · doi:10.2307/1252099

Abstract

Both practitioners and academics understand that consumer loyalty and satisfaction are linked inextricably. They also understand that this relation is asymmetric. Although loyal consumers are most ...

Cited by

Related