Anita Pansari
- Competitive Advantage through Engagement
2015/10/16 by V. Kumar, Anita Pansari · 35 citations
Business, Management and Accounting · Social Sciences · #Customer Service Quality and Loyalty #Digital Marketing and Social Media #Job Satisfaction and Organizational Behavior
- Customer engagement: the construct, antecedents, and consequences
2016/06/11 by Anita Pansari, Vikas Kumar, V. Kumar · 15 citations
Business, Management and Accounting · Social Sciences · #Customer Service Quality and Loyalty #Digital Marketing and Social Media #Consumer Behavior in Brand Consumption and Identification