vix.ing · top · new · best · stats · spec

A Cognitive Model of the Antecedents and Consequences of Satisfaction Decisions

1980/11/01 by Richard L. Oliver · 35 citations
Business, Management and Accounting · Decision Sciences · #Customer Service Quality and Loyalty #Decision-Making and Behavioral Economics

paper · doi:10.2307/3150499

Abstract

A model is proposed which expresses consumer satisfaction as a function of expectation and expectancy disconfirmation. Satisfaction, in turn, is believed to influence attitude change and purchase i...

Citations

Cited by

Related