Peter C. Verhoef

1. From Multi-Channel Retailing to Omni-Channel Retailing
   2015/04/06 by Peter C. Verhoef, P.K. Kannan, J. Jeffrey Inman · 52 citations
   Business, Management and Accounting · #Consumer Retail Behavior Studies #Consumer Market Behavior and Pricing #Consumer Behavior in Brand Consumption and Identification
2. Understanding Customer Experience Throughout the Customer Journey
   2016/06/16 by Katherine N. Lemon, Peter C. Verhoef · 67 citations
   Business, Management and Accounting · Social Sciences · #Customer Service Quality and Loyalty #Consumer Retail Behavior Studies #Digital Marketing and Social Media
3. Digital transformation: A multidisciplinary reflection and research agenda
   2019/11/03 by Peter C. Verhoef, Thijs Broekhuizen, Yakov Bart +5 · 23 citations
   Engineering · Business, Management and Accounting · Decision Sciences · #Digital Transformation in Industry #Big Data and Business Intelligence #Innovation Diffusion and Forecasting
4. The Effect of Relational Constructs on Customer Referrals and Number of Services Purchased from a Multiservice Provider: Does Age of Relationship Matter?
   2002/07/01 by P. C. Verhoef, Peter C. Verhoef, Philip Hans Franses +3 · 2 citations
   Business, Management and Accounting · Psychology · Social Sciences · #Customer Service Quality and Loyalty #Attachment and Relationship Dynamics #Psychology of Social Influence