Xian Gu
- Influencer Mix Strategies in Livestream Commerce: Impact on Product Sales
2023/10/28 by Xian Gu, Xiaoxi Zhang, P.K. Kannan · 3 citations
Social Sciences · Business, Management and Accounting · #Digital Marketing and Social Media #FinTech, Crowdfunding, Digital Finance #Impact of Technology on Adolescents
- AI as "Co-founder": GenAI for Entrepreneurship
2025/12/06 by Junhui Jeff Cai, Xian Gu, Cai, Junhui Jeff +9 · 2 voices
Economics, Econometrics and Finance · Business, Management and Accounting · #Firm Innovation and Growth #Entrepreneurship Studies and Influences #Private Equity and Venture Capital