The omnichannel continuum: Integrating online and offline channels along the customer journey

2022/02/17 by Scott A. Neslin · 1 citation
Business, Management and Accounting · #Consumer Retail Behavior Studies #Consumer Behavior in Brand Consumption and Identification #Consumer Market Behavior and Pricing

paper · doi:10.1016/j.jretai.2022.02.003

Citations

• From Multi-Channel Retailing to Omni-Channel Retailing

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