The merchants of meta: A research agenda to understand the future of retailing in the metaverse

2023/02/27 by Kiwoong Yoo, Roman Welden, Kelly Hewett +1 · 7 citations
Business, Management and Accounting · Computer Science · #Consumer Retail Behavior Studies #Virtual Reality Applications and Impacts #Consumer Behavior in Brand Consumption and Identification

paper · doi:10.1016/j.jretai.2023.02.002

Citations

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