Virtual reality, authentic motivations: a classification of metaverse users based on VR/XR headset experience

2025/04/09 by Roberto Bruni, Marco Galvagno · 1 voice
Computer Science · #AI in Service Interactions #Augmented Reality Applications #Virtual Reality Applications and Impacts

paper · doi:10.1007/s10660-025-09970-6

crossref issued 2025/04/09 · crossref published 2025/04/09 · crossref published-online 2025/04/09 · openalex publication_date 2025/04/09 · crossref created 2025/04/09 · openalex created_date 2025/10/10 · crossref published-print 2026/04/01 · crossref deposited 2026/04/02 · crossref indexed 2026/06/18 · openalex updated_date 2026/07/23

Citations

• Using thematic analysis in psychology
• Uses and Grats 2.0: New Gratifications for New Media
• The Effect of the Agency and Anthropomorphism on Users' Sense of Telepresence, Copresence, and Social Presence in Virtual Environments
• Uses and Gratifications Research
• A structural equation modeling investigation of the emotional value of immersive virtual reality in education
• Digital future of luxury brands: Metaverse, digital fashion, and non‐fungible tokens
• Metaverse as a disruptive technology revolutionising tourism management and marketing
• The merchants of meta: A research agenda to understand the future of retailing in the metaverse

Discussions

• Why do consumers engage with VR/XR? New survey research identified four key motivations, with eudaimonic and social factors best predicting sustained platform engagement (paywall). doi.org/10.1007/s1 [bsky, 1 points, 0 comments]