Kiwoong Yoo

1. The merchants of meta: A research agenda to understand the future of retailing in the metaverse
   2023/02/27 by Kiwoong Yoo, Roman Welden, Kelly Hewett +1 · 7 citations
   Business, Management and Accounting · Computer Science · #Consumer Retail Behavior Studies #Virtual Reality Applications and Impacts #Consumer Behavior in Brand Consumption and Identification