Managing Multi- and Omni-Channel Distribution: Metrics and Research Directions

2017/01/19 by Kusum L. Ailawadi, Paul W. Farris, Paul Farris · 2 citations
Business, Management and Accounting · #Consumer Retail Behavior Studies #Consumer Market Behavior and Pricing #Customer Service Quality and Loyalty

paper · doi:10.1016/j.jretai.2016.12.003

Citations

• From Multi-Channel Retailing to Omni-Channel Retailing

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