Online and offline retailing: What we know and directions for future research

2022/02/18 by Brian Ratchford, Brian T. Ratchford, Gonca Soysal +2 · 7 citations
Business, Management and Accounting · #Consumer Retail Behavior Studies #Consumer Market Behavior and Pricing #Digital Platforms and Economics

paper · doi:10.1016/j.jretai.2022.02.007

Citations

• How Online Product Reviews Affect Retail Sales: A Meta-analysis
• From Multi-Channel Retailing to Omni-Channel Retailing
• Managing Multi- and Omni-Channel Distribution: Metrics and Research Directions
• Evolution of retail formats: Past, present, and future

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