Brian T. Ratchford
- Evolution of retail formats: Past, present, and future
2020/12/03 by Dinesh K. Gauri, Rupinder P. Jindal, Brian Ratchford +11 · 4 citations
Business, Management and Accounting · #Consumer Retail Behavior Studies #Consumer Market Behavior and Pricing #Consumer Behavior in Brand Consumption and Identification
- Online and offline retailing: What we know and directions for future research
2022/02/18 by Brian Ratchford, Brian T. Ratchford, Gonca Soysal +2 · 3 citations
Business, Management and Accounting · #Consumer Retail Behavior Studies #Consumer Market Behavior and Pricing #Digital Platforms and Economics