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How Online Product Reviews Affect Retail Sales: A Meta-analysis

2014/05/29 by Kristopher Floyd, Ryan Freling, Saad A. Alhoqail +4 · 7 citations
Social Sciences · Business, Management and Accounting · Decision Sciences · #Digital Marketing and Social Media #Consumer Behavior in Brand Consumption and Identification #Technology Adoption and User Behaviour

paper · doi:10.1016/j.jretai.2014.04.004

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