B2B eWOM on Alibaba: Signaling through online reviews in platform-based social exchange

2022/05/12 by Zsófia Tóth, Mona Mrad, Omar S. Itani +2 · 2 citations
Social Sciences · Business, Management and Accounting · #Digital Marketing and Social Media #Customer Service Quality and Loyalty #Consumer Behavior in Brand Consumption and Identification

paper · doi:10.1016/j.indmarman.2022.04.019

Citations

• Identity Ambiguity and Change in the Wake of a Corporate Spin-off
• Identity, Image, and Issue Interpretation: Sensemaking During Strategic Change in Academia
• How Online Product Reviews Affect Retail Sales: A Meta-analysis
• Social Behavior as Exchange
• Constructing Professional Identity: The Role of Work and Identity Learning Cycles in the Customization of Identity Among Medical Residents
• The influence of online product recommendations on consumers’ online choices
• A framework for big data analytics in commercial social networks: A case study on sentiment analysis and fake review detection for marketing decision-making

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• Signalling trust: supplier communication, buyer risk propensity, and e-marketplace engagement among B2B SMEs
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