Omar S. Itani

1. B2B eWOM on Alibaba: Signaling through online reviews in platform-based social exchange
   2022/05/12 by Zsófia Tóth, Mona Mrad, Omar S. Itani +2 · 2 citations
   Social Sciences · Business, Management and Accounting · #Digital Marketing and Social Media #Customer Service Quality and Loyalty #Consumer Behavior in Brand Consumption and Identification