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The influence of online product recommendations on consumers’ online choices

2004/01/01 by Sylvain Senecal, Sylvain Sénécal, Jacques Nantel · 17 citations
Social Sciences · Business, Management and Accounting · #Digital Marketing and Social Media #Consumer Behavior in Brand Consumption and Identification #Consumer Market Behavior and Pricing

paper · doi:10.1016/j.jretai.2004.04.001

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