The impact of electronic word-of-mouth communication: A literature analysis and integrative model

2012/07/10 by Christy M.K. Cheung, Dimple R. Thadani · 4 citations
Computer Science · Social Sciences · #Digital Communication and Language #Digital Marketing and Social Media #Wikis in Education and Collaboration

paper · doi:10.1016/j.dss.2012.06.008

openalex publication_date 2012/07/10 · openalex created_date 2025/10/10 · openalex updated_date 2026/07/30

Citations

• The influence of online product recommendations on consumers’ online choices
• The Influence of Source Credibility on Communication Effectiveness
• What drives consumers to spread electronic word of mouth in online consumer-opinion platforms
• The Effect of Word of Mouth on Sales: Online Book Reviews

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