Effects of Price, Brand, and Store Information on Buyers' Product Evaluations

1991/08/01 by William B. Dodds, Kent B. Monroe, Dhruv Grewal · 21 citations
Business, Management and Accounting · #Consumer Retail Behavior Studies #Consumer Market Behavior and Pricing #Consumer Behavior in Brand Consumption and Identification

paper · doi:10.2307/3172866

Abstract

The authors report a study of the effects of price, brand, and store information on buyers’ perceptions of product quality and value, as well as their willingness to buy. Hypotheses are derived fro...

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