- Artificial Intelligence, Structure of Knowledge, and the Future Directions for Macromarketing
2025/03/14 by Nikhilesh Dholakia, Petteri Repo, A. Fuat Fırat +2 · 1 citation
Business, Management and Accounting · Engineering · Psychology · Social Sciences · #Big Data and Business Intelligence #Business #Competitive and Knowledge Intelligence #Computer science #Digital Marketing and Social Media #Engineering #Engineering ethics #Knowledge management #Macromarketing #Marketing #Political science #Psychology #Sociology
- AI is Changing the World: Achieving the Promise, Minimizing the Peril
2024/10/16 by Dhruv Grewal, Abhijit Guha, Marc Becker · 1 citation
Computer Science · Medicine · Social Sciences · #AI in Service Interactions #Artificial Intelligence in Healthcare and Education #Business #Economic system #Economics #Ethics and Social Impacts of AI #Law and economics #Macromarketing #Market economy #Natural resource economics #Political economy #Political science
- Building a Better World: The Role of AI Ethics and Social Responsibility
2024/09/27 by O. C. Ferrell, O.C. Ferrell, Linda Ferrell · 3 citations
Computer Science · Engineering · Neuroscience · Social Sciences · #AI in Service Interactions #Business #Business ethics #Corporate social responsibility #Engineering #Engineering ethics #Environmental ethics #Ethics and Social Impacts of AI #Ethics of technology #Information ethics #Macromarketing #Marketing #Meta-ethics #Philosophy #Political science #Psychology of Moral and Emotional Judgment #Public relations #Social responsibility #Sociology
- Artificial Intelligence in Marketing: From Computer Science to Social Science
2024/09/26 by Stefano Puntoni · 1 citation
Business, Management and Accounting · Computer Science · Social Sciences · #AI in Service Interactions #Big Data and Business Intelligence #Business #Computer science #Data science #Digital Marketing and Social Media #Knowledge management #Macromarketing #Marketing #Marketing management #Marketing science #Social marketing #Sociology
- Refocusing and Futuring Perspectives on AI in Marketing
2024/09/15 by Michael R. Hyman, Vaidas Lukosius · 2 citations
Computer Science · Engineering · Social Sciences · #AI in Service Interactions #Business #Digital Marketing and Social Media #Engineering #Engineering ethics #Ethics and Social Impacts of AI #Macromarketing #Marketing #Political science #Public relations #Sociology
- AI is Changing the World: For Better or for Worse?
2024/05/22 by Dhruv Grewal, Abhijit Guha, Marc Becker · 6 citations
Computer Science · Psychology · Social Sciences · #AI in Service Interactions #Blockchain Technology Applications and Security #Business #Development economics #Economics #Ethics and Social Impacts of AI #Macromarketing #Marketing #Political science #Psychology
- Socially Responsible (Macro-Social) Marketing
2022/03/16 by Ann‐Marie Kennedy, Ann-Marie Kennedy, Johnpaul Smith · 1 citation
Business, Management and Accounting · #Business #Business ethics #Constructive #Context (archaeology) #Corporate Social Responsibility Reporting #Corporate social responsibility #Environmental Sustainability in Business #Macromarketing #Marketing #Marketing ethics #Political science #Public relations #Service and Product Innovation #Social marketing #Sociology #Stakeholder
- Macromarketing and the Systems Imperative
2020/12/15 by Ben Wooliscroft · 3 citations
Business, Management and Accounting · Decision Sciences · Engineering · #Business #Complex Systems and Decision Making #Computer science #Economics #Engineering #Engineering ethics #Innovation and Socioeconomic Development #Macromarketing #Management science #Marketing #Service and Product Innovation #Social science #Sociology #Systems thinking
- Toward a Doctrine of Socially Responsible Marketing (SRM): A Macro and Normative-Ethical Perspective
2020/11/24 by Gene R. Laczniak, Gene Laczniak, Clifford Shultz +1 · 2 citations
Business, Management and Accounting · Decision Sciences · #Business #Business ethics #Corporate Social Responsibility Reporting #Corporate social responsibility #Doctrine #Ethics in Business and Education #Law #Law and economics #Macromarketing #Management and Organizational Studies #Marketing #Marketing ethics #Normative #Political science #Public relations #Social responsibility #Sociology
- Macro-social Marketing
2015/11/24 by Ann‐Marie Kennedy, Ann-Marie Kennedy · 3 citations
Business, Management and Accounting · #Business #Computer science #Economic system #Economics #Environmental Sustainability in Business #Macro #Macro level #Macromarketing #Management and Organizational Studies #Marketing #Marketing management #Marketing research #Marketing science #Political science #Public Sector Marketing #Public relations #Relationship marketing #Service and Product Innovation #Social marketing #Sociology
- Formation, Growth, and Adaptive Change in Marketing Systems
2014/09/22 by Roger Layton, Roger A. Layton · 4 citations
Business, Management and Accounting · Social Sciences · #Action (physics) #Business #Causation #Collective action #Complex adaptive system #Computer science #Evolutionary Game Theory and Cooperation #Influencer marketing #Macromarketing #Management and Organizational Studies #Marketing #Marketing management #Political science #Public Sector Marketing #Public relations #Relationship marketing #Service and Product Innovation #Social system #Sociology
- Marketing Systems—A Core Macromarketing Concept
2007/09/01 by Roger Layton, Roger A. Layton · 5 citations
Business, Management and Accounting · #Business #Business Strategy and Innovation #Computer science #Context (archaeology) #Core (optical fiber) #Customer Service Quality and Loyalty #Economics #Geography #Macromarketing #Management science #Marketing #Service and Product Innovation #Sociology
- Normative Perspectives for Ethical and Socially Responsible Marketing
2006/11/13 by Gene R. Laczniak, Patrick E. Murphy · 3 citations
Business, Management and Accounting · Decision Sciences · #Business #Business ethics #Computer science #Corporate Social Responsibility Reporting #Corporate social responsibility #Engineering ethics #Ethics in Business and Education #Extant taxon #Grounded theory #Information ethics #Law #Macromarketing #Management and Organizational Studies #Marketing #Marketing ethics #Meta-ethics #Normative #Normative ethics #Normative social influence #Perspective (graphical) #Political science #Public relations #Qualitative research #Set (abstract data type) #Social science #Sociology
- Focusing the Future of Macromarketing
2006/11/13 by Mark Peterson · 1 citation
Business, Management and Accounting · Engineering · #Business #Consumer Behavior in Brand Consumption and Identification #Discipline #Engineering #Engineering ethics #Environmental Sustainability in Business #Environmental ethics #Globalization #Law #Macro #Macromarketing #Marketing #Political science #Politics #Service and Product Innovation #Social science #Sociology #Stewardship (theology)
- Addressing Sustainability and Consumption
2005/05/10 by Anja Schaefer, Andrew Crane · 1 citation
Business, Management and Accounting · Environmental Science · #Appeal #Business #Computer science #Consumer Behavior in Brand Consumption and Identification #Consumption (sociology) #Economics #Environmental Education and Sustainability #Environmental Sustainability in Business #Macromarketing #Marketing #Perspective (graphical) #Political science #Social science #Sociology #Sustainability #Sustainable consumption
- Sustainable Consumption and the Quality of Life: A Macromarketing Challenge to the Dominant Social Paradigm
1997/06/01 by William E. Kilbourne, William Kilbourne, Pierre McDonagh +1 · 5 citations
Business, Management and Accounting · Social Sciences · #Business #Consumer Behavior in Brand Consumption and Identification #Consumption (sociology) #Digital Marketing and Social Media #Economics #Epistemology #Law #Macromarketing #Marketing #Microeconomics #Overconsumption #Political science #Politics #Production (economics) #Quality (philosophy) #Service and Product Innovation #Social science #Sociology #Sustainability #Sustainable consumption