2005/05/10 by Anja Schaefer, Andrew Crane · 420 citations
Business, Management and Accounting · Environmental Science · #Appeal #Business #Computer science #Consumer Behavior in Brand Consumption and Identification #Consumption (sociology) #Economics #Environmental Education and Sustainability #Environmental Sustainability in Business #Macromarketing #Marketing #Perspective (graphical) #Political science #Social science #Sociology #Sustainability #Sustainable consumption
paper · doi:10.1177/0276146705274987
published in Journal of Macromarketing 25(1), 76-92 (SAGE Publishing)
openalex publication_date 2005/05/10 · crossref created 2005/05/10 · crossref issued 2005/06/01 · crossref published 2005/06/01 · crossref published-online 2005/06/01 · crossref published-print 2005/06/01 · openalex created_date 2025/10/10 · crossref deposited 2026/04/29 · crossref indexed 2026/08/03 · openalex updated_date 2026/08/04
This article examines issues of sustainability in relation to consumption. The authors first discuss the notion of sustainable consumption and the link between individual consumer behavior and the macroconcerns of understanding and influencing aggregate consumption levels. The authors then reflect on the differing perspectives on whether consumption patterns are in need of adjustment. In the main part of the article, the authors then explore the issue of sustainable consumption through the lens of two broadly differing conceptualizations of consumption itself, discussing four main questions for each of these conceptualizations: (1) How is this view of consumption linked to prevalent current understandings of sustainable consumption? (2) How would sustainability be achieved following this perspective on consumption? (3) To whom would this view of sustainable consumption appeal or not appeal? and (4) What would the roles and responsibilities of different social actors be in achieving sustainability following this view of consumption?