2021/10/28 by Wesley Friske, Seth Cockrell, Robert A. King +1
Business, Management and Accounting · Decision Sciences · Psychology · #Business #Business ethics #CLARITY #Clothing #Corporate Social Responsibility Reporting #Corporate social responsibility #Environmental Sustainability in Business #Ethics in Business and Education #Macromarketing #Marketing #Perception #Political science #Psychology #Public relations #Religiosity #Selection (genetic algorithm) #Social psychology
paper · doi:10.1177/02761467211030440
crossref issued 2021/10/28 · crossref published 2021/10/28 · crossref published-online 2021/10/28 · openalex publication_date 2021/10/28 · crossref created 2021/10/28 · crossref published-print 2022/03/01 · openalex created_date 2025/10/10 · crossref deposited 2026/04/29 · crossref indexed 2026/08/05 · openalex updated_date 2026/08/06
The purpose of this study is to bring more clarity to the complex discussion of religiosity and its effects on consumer attitudes toward corporate social responsibility (CSR) initiatives and socially responsible shopping. Drawing on the Hunt-Vitell theory of marketing ethics, we investigate how intrinsic religiosity indirectly affects retail selection through the mediating variable of attitudes toward CSR. We also investigate whether a retailer's corporate social responsibility (CSR) and corporate social irresponsibility (CSI) moderate the relationship between consumer attitudes toward CSR and retail selection. We find that intrinsic religiosity indirectly affects where consumers shop for groceries, clothing, shoes, electronics, and home goods, and we find that only CSI impacts the retail selection decision. Implications for macromarketing theory, marketing strategy, and public policy are discussed.