1998/06/01 by Lois A. Mohr, LOIS A. MOHR, DOǦAN EROǦLU +3 · 1 citation
Business, Management and Accounting · Environmental Science · Psychology · #Advertising #Business #Computer science #Consumer Behavior in Brand Consumption and Identification #Environmental Education and Sustainability #Environmental Sustainability in Business #Epistemology #Government (linguistics) #Marketing #Measure (data warehouse) #Psychology #Reliability (semiconductor) #Scale (ratio) #Skepticism #Validity
paper · doi:10.1111/j.1745-6606.1998.tb00399.x
crossref issued 1998/06/01 · crossref published 1998/06/01 · crossref published-print 1998/06/01 · openalex publication_date 1998/06/01 · crossref published-online 2005/03/03 · crossref created 2010/07/22 · crossref deposited 2023/10/27 · openalex created_date 2025/10/10 · crossref indexed 2026/08/02 · openalex updated_date 2026/08/02
Marketers' claims about the environmental effects of products and their packaging are becoming more pervasive. Consumer organizations, government, and marketers have long realized that consumers receive such claims with some degree of skepticism. An investigation of how consumer skepticism affects the response to “green” marketing claims would be facilitated by a reliable and valid measure of skepticism. This paper describes a two‐stage research project and the resulting four‐item measure of skepticism toward environmental claims made in advertising and on packages. The scale has acceptable levels of reliability and validity.