- Socially Responsible (Macro-Social) Marketing
2022/03/16 by Ann-Marie Kennedy, Ann‐Marie Kennedy, Johnpaul Smith · 24 citations
Business, Management and Accounting · #Business #Business ethics #Constructive #Context (archaeology) #Corporate Social Responsibility Reporting #Corporate social responsibility #Environmental Sustainability in Business #Macromarketing #Marketing #Marketing ethics #Political science #Public relations #Service and Product Innovation #Social marketing #Sociology #Stakeholder
- Toward a Doctrine of Socially Responsible Marketing (SRM): A Macro and Normative-Ethical Perspective
2020/11/24 by Gene R. Laczniak, Gene Laczniak, Clifford J. Shultz +1 · 96 citations
Business, Management and Accounting · Decision Sciences · #Business #Business ethics #Corporate Social Responsibility Reporting #Corporate social responsibility #Doctrine #Ethics in Business and Education #Law #Law and economics #Macromarketing #Management and Organizational Studies #Marketing #Marketing ethics #Normative #Political science #Public relations #Social responsibility #Sociology
- Normative Perspectives for Ethical and Socially Responsible Marketing
2006/11/13 by Gene R. Laczniak, Patrick E. Murphy · 282 citations
Business, Management and Accounting · Decision Sciences · #Business #Business ethics #Computer science #Corporate Social Responsibility Reporting #Corporate social responsibility #Engineering ethics #Ethics in Business and Education #Extant taxon #Grounded theory #Information ethics #Law #Macromarketing #Management and Organizational Studies #Marketing #Marketing ethics #Meta-ethics #Normative #Normative ethics #Normative social influence #Perspective (graphical) #Political science #Public relations #Qualitative research #Set (abstract data type) #Social science #Sociology
- A General Theory of Marketing Ethics
1986/06/01 by Shelby D. Hunt, Scott J. Vitell, Scott Vitell · 2,597 citations
Decision Sciences · Neuroscience · Psychology · Social Sciences · #Applied ethics #Business #Business ethics #Consequentialism #Deontological ethics #Epistemology #Ethical decision #Ethical theory #Ethics in Business and Education #Information ethics #Law #Marketing #Marketing ethics #Meta-ethics #Normative #Normative ethics #Normative model of decision-making #Political science #Psychology #Psychology of Moral and Emotional Judgment #Psychology of Social Influence #Public relations #Social psychology #Sociology #Teleology