2006/11/13 by Gene R. Laczniak, Patrick E. Murphy · 3 citations
Business, Management and Accounting · Decision Sciences · #Business #Business ethics #Computer science #Corporate Social Responsibility Reporting #Corporate social responsibility #Engineering ethics #Ethics in Business and Education #Extant taxon #Grounded theory #Information ethics #Law #Macromarketing #Management and Organizational Studies #Marketing #Marketing ethics #Meta-ethics #Normative #Normative ethics #Normative social influence #Perspective (graphical) #Political science #Public relations #Qualitative research #Set (abstract data type) #Social science #Sociology
paper · doi:10.1177/0276146706290924
openalex publication_date 2006/11/13 · crossref created 2006/11/13 · crossref issued 2006/12/01 · crossref published 2006/12/01 · crossref published-online 2006/12/01 · crossref published-print 2006/12/01 · openalex created_date 2025/10/10 · crossref deposited 2026/04/29 · crossref indexed 2026/08/04 · openalex updated_date 2026/08/04
This article presents a normative set of recommendations for elevating the practice of marketing ethics. The approach is grounded in seven essential perspectives involving multiple aspirational dimensions implicit in ethical marketing. More important, each basic perspective (BP), while singularly useful, is also integrated with the other observations as well as grounded in the extant ethics literature. This combination of BPs, adhering to the tenets of normative theory postulation, generates a connective, holistic approach that addresses some of the major factors marketing managers should consider if they desire to conduct their marketing campaigns with the highest levels of ethics and social responsibility.