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  1. The Legacy of the Technology Acceptance Model and a Proposal for a Paradigm Shift.
    2007/04/01 by Richard P. Bagozzi · 1,995 citations
    Decision Sciences · Psychology · #Technology Adoption and User Behaviour #Behavioral Health and Interventions #Cultural Differences and Values #Action (physics) #Core (optical fiber) #Mechanism (biology) #Theory of reasoned action #Psychology #Social psychology #Technology acceptance model #Paradigm shift #Ethical decision #Grounded theory #Foundation (evidence) #Computer science #Knowledge management #Management science #Epistemology #Sociology #Usability #Qualitative research #Social science #Political science #Human–computer interaction #Law
  2. A General Theory of Marketing Ethics
    1986/06/01 by Shelby D. Hunt, Scott J. Vitell, Scott Vitell · 2,597 citations
    Decision Sciences · Neuroscience · Psychology · Social Sciences · #Applied ethics #Business #Business ethics #Consequentialism #Deontological ethics #Epistemology #Ethical decision #Ethical theory #Ethics in Business and Education #Information ethics #Law #Marketing #Marketing ethics #Meta-ethics #Normative #Normative ethics #Normative model of decision-making #Political science #Psychology #Psychology of Moral and Emotional Judgment #Psychology of Social Influence #Public relations #Social psychology #Sociology #Teleology