Ben Wooliscroft
- Macromarketing and the Systems Imperative
2020/12/15 by Ben Wooliscroft · 53 citations
Business, Management and Accounting · Decision Sciences · Engineering · #Business #Complex Systems and Decision Making #Computer science #Economics #Engineering #Engineering ethics #Innovation and Socioeconomic Development #Macromarketing #Management science #Marketing #Service and Product Innovation #Social science #Sociology #Systems thinking