Pierre McDonagh
- Sustainable Consumption and the Quality of Life: A Macromarketing Challenge to the Dominant Social Paradigm
1997/06/01 by William E. Kilbourne, William Kilbourne, Pierre McDonagh +1 · 532 citations
Business, Management and Accounting · Social Sciences · #Business #Consumer Behavior in Brand Consumption and Identification #Consumption (sociology) #Digital Marketing and Social Media #Economics #Epistemology #Law #Macromarketing #Marketing #Microeconomics #Overconsumption #Political science #Politics #Production (economics) #Quality (philosophy) #Service and Product Innovation #Social science #Sociology #Sustainability #Sustainable consumption