2024/09/27 by O. C. Ferrell, O.C. Ferrell, Linda Ferrell · 23 citations
Computer Science · Engineering · Neuroscience · Social Sciences · #AI in Service Interactions #Business #Business ethics #Corporate social responsibility #Engineering #Engineering ethics #Environmental ethics #Ethics and Social Impacts of AI #Ethics of technology #Information ethics #Macromarketing #Marketing #Meta-ethics #Philosophy #Political science #Psychology of Moral and Emotional Judgment #Public relations #Social responsibility #Sociology
paper · doi:10.1177/02761467241285793
published in Journal of Macromarketing 44(4), 928-935 (SAGE Publishing)
crossref issued 2024/09/27 · crossref published 2024/09/27 · crossref published-online 2024/09/27 · openalex publication_date 2024/09/27 · crossref created 2024/09/27 · crossref published-print 2024/12/01 · openalex created_date 2025/10/10 · crossref deposited 2026/04/29 · crossref indexed 2026/08/04 · openalex updated_date 2026/08/04
In an era where artificial intelligence (AI) is rapidly transforming marketing, the tensions associated with ethics and social responsibility are accelerating. This commentary addresses and expands upon what Grewal, Guha and Becker (2024) term “Theme #3-AI created novel tensions.” The differences between AI ethics and social responsibility are defined, including directions for collaborative efforts needed by managers and developers of AI. To serve society, all stakeholders need to be involved in addressing the tensions associated with AI applications. AI principles such as transparency, accountability and fairness need to be translated into rules to develop algorithms. This process should be a part of strategic organizational management of the organizational compliance function. AI should not be just a tool or tactic to ensure efficiency. The risks and opportunities should be managed to create a better world.