Roger A. Layton
- Marketing Systems—A Core Macromarketing Concept
2007/09/01 by Roger A. Layton, Roger Layton · 397 citations
Business, Management and Accounting · #Business #Business Strategy and Innovation #Computer science #Context (archaeology) #Core (optical fiber) #Customer Service Quality and Loyalty #Economics #Geography #Macromarketing #Management science #Marketing #Service and Product Innovation #Sociology
- Formation, Growth, and Adaptive Change in Marketing Systems
2014/09/22 by Roger A. Layton, Roger Layton · 209 citations
Business, Management and Accounting · Social Sciences · #Action (physics) #Business #Causation #Collective action #Complex adaptive system #Computer science #Evolutionary Game Theory and Cooperation #Influencer marketing #Macromarketing #Management and Organizational Studies #Marketing #Marketing management #Political science #Public Sector Marketing #Public relations #Relationship marketing #Service and Product Innovation #Social system #Sociology