2024/09/26 by Stefano Puntoni · 11 citations
Business, Management and Accounting · Computer Science · Social Sciences · #AI in Service Interactions #Big Data and Business Intelligence #Business #Computer science #Data science #Digital Marketing and Social Media #Knowledge management #Macromarketing #Marketing #Marketing management #Marketing science #Social marketing #Sociology
paper · doi:10.1177/02761467241282666
published in Journal of Macromarketing 44(4), 883-885 (SAGE Publishing)
crossref issued 2024/09/26 · crossref published 2024/09/26 · crossref published-online 2024/09/26 · openalex publication_date 2024/09/26 · crossref created 2024/09/26 · crossref published-print 2024/12/01 · openalex created_date 2025/10/10 · crossref deposited 2026/04/29 · crossref indexed 2026/08/02 · openalex updated_date 2026/08/02
This commentary explores the implications of artificial intelligence (AI) for marketing practice and society at large. It reviews recent findings demonstrating the importance of behavioral insights for safe AI deployment. As AI models increasingly demonstrate human-like capabilities, their deployment raises crucial concerns about bias due to unintended interactions between algorithmic and human decision-making. The discussion underscores the importance of incorporating behavioral science perspectives to understand and mitigate AI risks, moving beyond purely technical solutions.