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The case for motivated reasoning.

1990/01/01 by Ziva Kunda · 8,278 citations
Decision Sciences · Psychology · #Affect (linguistics) #Artificial intelligence #Behavioral Health and Interventions #Cognition #Cognitive psychology #Computer science #Construct (python library) #Decision-Making and Behavioral Economics #Motivated reasoning #Psychology #Set (abstract data type) #Social psychology #Variety (cybernetics)

paper · doi:10.1037/0033-2909.108.3.480

published in Psychological Bulletin 108(3), 480-498 (American Psychological Association)

openalex publication_date 1990/01/01 · openalex created_date 2025/10/10 · openalex updated_date 2026/08/06

Abstract

It is proposed that motivation may affect reasoning through reliance on a biased set of cognitive processes--that is, strategies for accessing, constructing, and evaluating beliefs. The motivation to be accurate enhances use of those beliefs and strategies that are considered most appropriate, whereas the motivation to arrive at particular conclusions enhances use of those that are considered most likely to yield the desired conclusion. There is considerable evidence that people are more likely to arrive at conclusions that they want to arrive at, but their ability to do so is constrained by their ability to construct seemingly reasonable justifications for these conclusions. These ideas can account for a wide variety of research concerned with motivated reasoning.

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