It's all B2B…and beyond: Toward a systems perspective of the market

2010/07/22 by Stephen L. Vargo, Robert F. Lusch · 24 citations
Business, Management and Accounting · #Service and Product Innovation #Customer Service Quality and Loyalty #Business Strategy and Innovation

paper · doi:10.1016/j.indmarman.2010.06.026

Citations

• The Strength of Weak Ties
• The New Institutional Economics: Taking Stock, Looking Ahead

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