Stephen L. Vargo
- Evolving to a New Dominant Logic for Marketing
2003/12/22 by Stephen L. Vargo, Robert F. Lusch · 48 citations
Business, Management and Accounting · #Management and Marketing Education #Customer Service Quality and Loyalty #Marketing and Advertising Strategies
- Service-dominant logic: continuing the evolution
2007/08/01 by Stephen L. Vargo, Robert F. Lusch · 27 citations
Business, Management and Accounting · #Service and Product Innovation #Customer Service Quality and Loyalty #Consumer Behavior in Brand Consumption and Identification
- It's all B2B…and beyond: Toward a systems perspective of the market
2010/07/22 by Stephen L. Vargo, Robert F. Lusch · 25 citations
Business, Management and Accounting · #Service and Product Innovation #Customer Service Quality and Loyalty #Business Strategy and Innovation
- Institutions and axioms: an extension and update of service-dominant logic
2015/07/15 by Stephen L. Vargo, Robert F. Lusch · 16 citations
Business, Management and Accounting · #Service and Product Innovation #Customer Service Quality and Loyalty #Innovation and Socioeconomic Development
- Competing through service: Insights from service-dominant logic
2006/11/21 by Robert F. Lusch, Stephen L. Vargo, Matthew O’Brien · 8 citations
Business, Management and Accounting · #Customer Service Quality and Loyalty #Service and Product Innovation #Consumer Behavior in Brand Consumption and Identification
- Service-dominant logic 2025
2016/11/18 by Stephen L. Vargo, Robert F. Lusch · 4 citations
Business, Management and Accounting · #Customer Service Quality and Loyalty #Innovation and Knowledge Management #Service and Product Innovation
- Service, value networks and learning
2009/01/27 by Robert F. Lusch, Stephen L. Vargo, Mohan Tanniru · 3 citations
Business, Management and Accounting · #Service and Product Innovation #Innovation and Knowledge Management #Innovation and Socioeconomic Development