Competing through service: Insights from service-dominant logic

2006/11/21 by Robert F. Lusch, Stephen L. Vargo, Matthew O’Brien · 8 citations
Business, Management and Accounting · #Customer Service Quality and Loyalty #Service and Product Innovation #Consumer Behavior in Brand Consumption and Identification

paper · doi:10.1016/j.jretai.2006.10.002

Citations

• Sustainable competitive advantage—What it is, what it isn't

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